I work at the intersection of brand, culture, and leadership.

I challenge organizations to define their identity and design it into lived systems, behaviors, and processes that bring it to life. Not as a campaign. Not as a set of values on a wall. But as a way of being. Brand-as-Being™ must be aligned internally and lived intentionally, especially at the top.

I’ve spent more than 20 years working in “brand” - on the client side, the agency side, inside global enterprises, and leading early-stage startups. I’ve seen what works. I’ve seen what fails. And I’ve earned the scar tissue from championing the bold ideas, making tough decisions, and owning the consequences.

Across every role, industry, and stage, the pattern holds true: organizations, products, and people succeed in the long term when they are clear about who they want to be and are disciplined about living it.

I’ve experienced firsthand how behaviors, systems, and values show up when the stakes are high. And how quickly misalignment at the top ripples through an organization.

Woman with long brown hair, blue eyes, and earrings sitting on a wooden block in front of a white background, wearing a striped shirt, jeans, and black boots, smiling at the camera.

My key learning is simple: Brand is NOT what you say you are. Brand is what you ARE.

This truth is what led me here.

My Background: I’ve led brand, marketing, and growth work for global organizations like Anheuser-Busch InBev, helped scale agencies serving brands such as Sephora, Oracle, Disney and many more, and served as Director of Brand Strategy at the University of Chicago Booth School of Business. I’ve launched new brands, grown teams and revenue, and translated big ideas into systems that actually work inside complex organizations.

Most recently, I spent four years building and scaling KindWorks.AI. I started at Day 0 as Co-Founder & COO/CMO/CHRO where I wore nearly every hat from setting strategy, building teams and culture, shaping the brand and go-to-market, leading operations, driving sales, designing product, and navigating the messy, human reality of growing a company in real time.

Along the winding road, I earned my MBA from Booth, traveled to more than 25 countries, collected many new friends who I consider extended family, married an incredible partner, and became a mom to two amazing humans. Each chapter continues to teach me something new.

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Interested in working together? Fill out some info and I’ll be in touch. I look forward to learning more!